Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?

Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time – Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .

How to Make Your Wedding Stand Out With Wedding Favors

Why do you want your wedding to be unique? It is obvious almost every one who is getting married desires every one to have a great time and remember that special day. What is going to make your wedding day any different from your sisters or cousins ​​wedding. I will tell you what will make a guest remember your wedding. It is the guests, food and the decor you have at your reception.

Wedding Favors can add a special touch to your wedding day decor. They make very memorable keepsakes of your special day and are great for memories. Here is a list of some really nice party favors that you can have at your wedding.

Bride and Groom Favors Boxes

Whimsical but still proudly displaying a dash of formality, these bride and groom favor boxes double as place card holders and are a charming little touch to any place setting.

Love Glass Coaster Favors

Love spells sophistication. These frosted glass coasters make elegant and useful guest favors, ones that your guests will truly appreciate and use for years to come. Most retailers will offer you free personalized tags if you order 24 or more. Show your guests some love.

Photo Frosted Glass Coasters

These gorgeous frosted glass frame coasters will protect your memories forever. Crafted of heavy high quality frosted glass, each coaster features four padded "feet" to protect surfaces. Present your guests with these lovely gifts in any number of ways: framing a photo of the happy couple, used as a place card holder, inserted with a personalized tag of your name and wedding date, or simply displaying it with the beautiful Thank You tag that comes with the favor. Just add a your best picture and it makes an instant keepsake.

Something Blue Gift Boxed Candle Favor

Here is a new take on a time-honored custom. If you already have something old, something new, and something borrowed, but you are missing something blue, then this is the party favor for you. This miniature blue candle gives off a heavenly scent and is detailed with striking white flooring, ending in a bow atop the candle. This party favor makes a great addition to any wedding.

Well these are just a few of the many different types of party favors that you can use to make your wedding more unique. So just browse around the many retailers and we are sure that you will find the perfect favors for your wedding.

Guide To Buying Gemstone Jewelry

Gemstone jewelry not only accessorizes your fashion choice, it also allows you to show off to your friends as the gemstone ring, earring or any other piece of gemstone you will be wearing is of high quality. For you to buy the right unit you need to consider a number of factors such as:

Color of gemstone

According to professionals, the color of the jewelry you choose determines 50-70% of the unit’s value. Gemstone jewelry comes in different colors and it’s up to you to choose the one that is ideal for you. For you to choose the right color jewelry you need to consider three main factors: Hue, tone and saturation.

Hue: It’s the basic color of the gemstone. When making the purchase, go for units that exhibit a pure color. If the jewelry has to have other colors, they should be minimal.

Tone: The tone represents the depth of a gemstone color. It can be light or dark. Professionals put the tone in different categories that include: light, medium light, medium, medium dark and dark.

There are some unscrupulous sellers that might try to sell you other items posing them as gemstone. If you are keen you can tell a real gemstone by simply looking at it. A real gemstone shouldn’t be too dark or too light. The unit should have a bright, rich look. To tell the real color of the jewelry you should look at it at different lights.

Clarity of the jewelry

Clarity describes the presence or absence of flaws inside or outside the gemstone. While it’s rare to get a flawless gemstone, you shouldn’t settle for one that is of poor clarity. While jewelry with a poor clarity is cheap, it’s not of much value to you as it will give you a poor, cheap look.

To tell the clarity of the unit that you are buying you should examine it from the top. If there isn’t a flaw, the flaw won’t show up in the face up position; therefore, it won’t affect the value and beauty of your unit. If you aren’t experienced at picking flaws, take the jewelry to a professional who will examine it under a microscope.

Cut of gemstone

A properly cut gemstone jewelry is beautiful to look at as it reflects light across its surface when you hold it up. If the unit has a cut that is too deep and narrow the surface area will be dark. If the cut is too shallow and wide, the jewelry will have parts of it washed out and lifeless. When making the purchase go for a unit with an ideal cut and desired shape. The jewelry that you go for should be symmetrical in all dimensions so that it appears balanced.

Conclusion

These are the few factors that you should consider when buying gemstone jewelry. To buy a real, high quality unit buy it from a reputable gemstone store.